Alicia Helm - Founder and Owner

A native of Franklin, TN, some of Alicia’s fondest childhood memories are of spending time in her Grandmother’s boutique shop in Martin, TN, The Fashion Corner. She remembers it as a warm and welcoming staple of the community, and that is the same vision she had for Spruce in Brentwood, TN at its founding over a decade ago. Alicia guides the direction and product selection of Spruce, evolving the boutique to meet the desires of its customer base. Spruce offers a hand curated selection of Home Decor, Fashions, Accessories and Design Services.

A graduate of Belmont University in Nashville, Alicia resides in Brentwood with her husband and three sons.